The Mayor's Office of Immigrant Affairs (MOIA) will design and launch a targeted advertising and public education campaign to increase Medicaid enrollment among recipients of Deferred Action for Childhood Arrivals (DACA) and potential DACA applicants. This campaign would be the first large-scale effort anywhere in the United States to focus on DACA recipients' eligibility for Medicaid and other benefits.
RESPONSIBILITES: The Campaign Coordinator will work alongside governmental and non-governmental partners of MOIA, other City agencies, and not-for-profit partners to design and implement the DACA advertising and public education campaign. This position is a temporary position, for a twenty-week period only. Major responsibilities of the Campaign Coordinator include, but are not limited to:
Lead design of campaign's targeted advertising and public education components;
Incorporate quantitative and qualitative research into the campaign design process;
Conduct and/or contract for focus groups;
Lead messaging development;
Lead development of design;
Work with governmental partners to purchase graphic design services, advertisement placements, and public-education materials;
Develop an effective referral system for health insurance enrollment assistance;
Design campaign with an awareness of the need to track metrics;
Document research, recommendations, and decisions throughout the campaign; and
Produce final report on the campaign.
SKILLS AND QUALIFICIATIONS:
A graduate degree or bachelor's degree from an accredited institution;
At least one year of professional experience in a relevant field;
Strong project management skills with exceptional attention to detail;
Ability to work independently in a fast-paced environment required;
Strategic and flexible;
Excellent organizational skills;
Strong written, verbal, and interpersonal communication skills;
Ability to juggle multiple priorities; and
Advanced knowledge of MS Office (i.e., Microsoft Word, Excel, PowerPoint).
Understanding of immigration policy and health insurance access, particularly within the low-income immigrant community, and familiarity of New York City government and ethnic-media advertising are a plus.
COMPENSATION: Compensation will be $20,000, plus an additional amount to cover the cost of health insurance. This position is for a twenty-week period only
The City Of New York And The Office Of The Mayor Are Equal Opportunity Employers
New York City Residency Is Required Within 90 Days Of Appointment
TO APPLY: Submit a cover letter, resume, and three references to: http://bit.ly/NYCApply. In the section, "Position", please insert the "Job Number" (12918).